Study on Audience Development – How to Place Audiences at the Centre of Cultural Organisations
The study aims to identify successful approaches to and methods for audience development for European cultural organisations.
Audience development refers to activities that serve to meet the needs of existing and potential audiences and that help to build relationships between organisations and their audiences.
It encompasses a wide variety of activities, and successful approaches and methods can vary substantially for different kinds and sizes of cultural organisations.
The approaches and methods analysed in the study will be shared with cultural organisations across Europe and will be used as a basis for selection criteria in future calls for proposals launched by Creative Europe.
The study aims to equip cultural leaders with the evidence to support them becoming more audience-centric within their own organisations and structures, and externally in their relations with public authorities, patrons, sponsors, etc.
The culture sector is a key contributor to jobs and growth in Europe and can also help tackle the challenges of social inclusion whilst protecting Europe’s cultural diversity.
Putting audience development at the centre of cultural organisations’ activity will reinforce culture’s contribution to these aims.
The deadline for the call is 21 August 2015.