Work from a trio of creative students from Westminster Kingsway College is set to be splashed across the hoardings of a global professional services company as it erects new headquarters in Holborn.
Fifteen students, studying in their first year of the Westminster Kingsway college’s UAL Level 3 Diploma in Digital Arts and Photography course, took part in the competition to have their work printed on a ten metre-long hoarding, which will surround the construction site at 150 Holborn in the London Borough of Camden, where Dar Group, a consortium of international consultants, has received planning permission to build its new UK headquarters. The competition was sponsored by Dar Goup, who put together the brief for the students to follow and formed a panel of staff to judge the competition.
The students split into studio groups to tackle one of three brief themes:
SMART CITY: sustainable building, links to community, place-making
CREATIVE CULTURE: history of the local area, focus on culture, people, arts
CONNECTION: people, places and communities.
The winners were announced at an evening reception held on Wednesday 3 April at Westminster Kingsway College.
And the winner is …
The winning design was by first year Digital Arts and Photography students Charlotte Allcock, Patricia Medina and Annie Koyce, working to the brief ‘Connection’. Just take a look at this beautiful mural:
Winning student Patricia Medina said, “At first when we got the brief, we wondered what we would do to meet it. But we discussed the brief as a team and with our tutors, which helped a lot.” Charlotte Allcock, from Kilburn, told us: “We were grouped into teams based on our different skills and it was the first time that the three of us had worked together. We are shocked and so happy to have won, because the other entries were so good.”
This project is the first in a wide ranging and two-way engagement between WestKing students and Dar Group that the College hopes will lead to more opportunities for its students to further their knowledge and gain experience in built environment professions such as engineering, design and planning.
Main photo showing happy Winners Patricia Medina and Charlotte Allcock, beside their winning design.