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Join us for a masterclass in putting content online, in partnership with IP experts, Briffa.
In 2020, we had to adapt to life on Zoom. Everything from dating to trading to religious ceremonies were experienced largely in the online realm. In 2021, we have ventured back out into the open, but for many life will never be the same again. Having made the quantum leap, it’s impossible to go back. This sea change presents a plethora of opportunities and challenges, in particular for those in the business of creating and sharing content on line. We will look at three things.
Copyright – The far-reaching nature of copyright law means that the use of almost all types of creative content is potentially restricted by copyright law in some way. We will discuss when and how such content can and cannot be used and shared online.
Privacy – 2018 saw the introduction of the most ground-breaking change to data protection law in two decades, impacting not just Europe but anyone doing business in or through Europe. We will discuss how the enhanced privacy rights and obligations introduced by the GDPR (and, post-Brexit, the UK GDPR) impact our freedom to collect, use and share personal data online.
Brands – For those trading online, brands are sacrosanct. A competitor setting up a website or social media account mimicking your own is the modern day equivalent of having a copycat open up across the street. Losing your trade mark or domain name to an opportunistic squatter is the equivalent of having your store burn down. It can devastate a start-up or a small business. We will discuss the importance of brands in the online word and in particular how to protect your own brands and how to avoid inadvertently infringing the brands of others.
Our Hybrid Events:
The KQ’s Hybrid events will take place simultaneously in-person and via Zoom.
There will be two options when selecting to book a ticket: In-Person and Virtual. Please select the format in which you would like to attend the event. We have a limited capacity of 15 in-person tickets for this workshop event. You do not need to download Zoom software in order to participate – there is a web browser version which works perfectly well.
Once you have signed up via Eventbrite you will receive ether a link or instructions to find the venue by email 48 hrs before the event.
If you have any questions please get in touch with the KQ events team: Bhav (firstname.lastname@example.org) or Mia (email@example.com).
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