TOM KIHL, Managing Director, TheLococo
Originally a music and arts journalist, Tom has focused on the evolving field of hyperlocal media for over a decade, having been awarded funding in 2012 to develop local website Kentishtowner into a monthly print title by Nesta: the UK innovation agency for social good. Expanding to cover multiple neighbourhoods in Camden and beyond, using culture as the catalyst for sustainable local print and digital platforms, he launched The Local Content Company (TheLococo) during the Covid lockdowns to evolve the model further. It now oversees two titles: Camdenist is a popular newsletter, website, occasional print magazine and promoter of ongoing events including Secret Feasts, that support local high street hospitality businesses. The title has partnered with Google on a digital upskilling training for local SMBs and with Argent on a creative activation to bring an open mic stage aboard a canal boat at King’s Cross for Christmas.
In East London, The Wick, a joint venture with Creative Wick, is TheLoCoCo’s quarterly print title for the neighbourhoods around the Olympic Park, supporting a creative and circular economy in Hackney Wick, as it undergoes large-scale redevelopment.