The Knowledge Quarter has a growing cultural and educational offer which includes 10 higher education institutions, 21 cultural institutions, 22 museums and galleries and 35 libraries and archives. From some of the oldest and most well-known institutions in the world including the British Museum and Sadler’s Wells to new innovative institutions such as the House of Illustration and Lethaby Gallery.
The Knowledge Quarter has been scoping the potential for joint destination marketing by Knowledge Quarter partners to increase the number of visitors to Knowledge Quarter institutions and customers for Knowledge Quarter products.
Over the summer we have recruited a Marketing and Strategy Masters student to work with Knowledge Quarter partners on a potential joint marketing strategy. We would like to invite you to a workshop where we will present some of the early evidence of our mapping and desk research to stimulate discussion on the day.
The workshop will be interactive and (we hope) enjoyable. We hope very much that you will be able to come.